Senior Product Marketing Manager
CAQH
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $160,000 - $190,000 per year
Job Level
About the role
- Own the enterprise-level strategic narrative for product portfolio
- Develop and maintain core product narratives, value propositions, and messaging frameworks
- Lead marketing for go-to-market planning for new products and major enhancements
- Create, maintain, and update high-impact enablement materials for sales team
- Analyze market trends, buyer behavior, and competitor positioning
- Define and own the product marketing strategy and annual plan across the portfolio
Requirements
- 6+ years of product marketing experience in B2B healthcare technology
- Proven experience launching products, building GTM plans, and tracking outcomes
- Experience navigating buying cycles with multiple stakeholders
- Deep experience creating compelling messaging for complex, multi-product solutions targeting different personas and markets
- Experience in marketing to Health Plans required
Benefits
- medical, dental, and vision coverage
- 401(k) with company contributions and matching
- paid parental leave
- tuition assistance
- generous paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market planningmarket analysismessaging frameworksvalue propositionsenablement materialsbuyer behavior analysiscompetitor positioninglaunching productstracking outcomes
Soft Skills
strategic narrative developmentleadershipcommunicationcollaborationstakeholder managementanalytical thinkingcreativityadaptabilitypersuasionproblem-solving