CaptivateIQ

Growth Marketing Manager – Demand Generation

CaptivateIQ

full-time

Posted on:

Location Type: Hybrid

Location: Austin • North Carolina • Tennessee • United States

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Salary

💰 $96,000 - $133,000 per year

About the role

  • Own the strategy, execution, and outcomes for the commercial segment, ensuring every campaign is a data-driven step toward our annual revenue targets
  • Run integrated multi-channel campaigns - Develop and manage paid digital campaigns, in-person and virtual events, and partner programs with ongoing testing, analysis, and optimization
  • Manage and expand third-party programs - Evaluate and manage partnerships with industry publications, event organizers, and strategic partners to drive top-of-funnel growth
  • Partner across the organization - Collaborate with Marketing Operations, product marketing, content, creative, and sales to build integrated programs aligned to business objectives, priority audiences, and use cases
  • Grow and nurture the database - Partner with Marketing Operations to ensure effective lead capture, routing, and nurture flows
  • Measure and report impact - Set KPIs, analyze performance, and communicate insights and ROI clearly and consistently to leadership and cross-functional partners
  • Partner closely with the BDR team to ensure campaign alignment, providing the messaging and creative air cover needed to drive successful outbound plays.

Requirements

  • 4-6 years of experience in B2B SaaS demand generation or integrated marketing roles, with a clear track record of driving pipeline. Ideally, you’ve done this within both a startup environment and a more mature organization
  • Hands-on experience planning and executing digital campaigns, in-person and virtual events, and partner programs that drive top-of-funnel growth
  • Proven ability to manage paid media across digital channels (e.g. LinkedIn, Google and Reddit), including budget management, ROI tracking, experimentation, and optimization
  • Strong analytical skills and the ability to turn data into insights, narratives, and clear next steps
  • Proven ability to operate with high autonomy; you are comfortable taking a high-level goal and turning it into a fully executed campaign without a pre-existing playbook
  • Practical experience with HubSpot, GA4, and ideally exposure to ABM/Intent tools like 6sense, Demandbase, or UserGems.
  • Exposure to attribution, funnel metrics, or pipeline reporting
  • Strong creative instincts with the ability to develop effective creative briefs and collaborate with creative teams to produce high-impact campaign content
  • Excellent written communication skills, including copy for ads, landing pages, and event promotions
  • Comfortable leading cross-functional projects and influencing without direct reporting lines across product marketing, content, creative, Marketing Operations, and Sales
  • Deep curiosity about generative AI with demonstrable active experimentation with new tools and workflows.
  • Entrepreneurial spirit with a get things done attitude and an ability to thrive in a fast-changing environment
Benefits
  • (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
  • Flexible vacation days and quarterly mental health days so you can recharge
  • Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
  • Annual stipends for professional development and caretaking
  • (US-ONLY) 401k plan to participate in and save towards the future
  • Newest Apple products to help you do your best work
  • Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS demand generationdigital campaign planningpaid media managementROI trackingdata analysiscampaign executionfunnel metricsattributioncreative brief developmentpipeline reporting
Soft Skills
analytical skillsautonomycreative instinctswritten communicationcross-functional leadershipinfluencing skillsentrepreneurial spiritadaptabilitycollaborationcuriosity