Capitalize Analytics

Director of Marketing

Capitalize Analytics

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Own lead generation, demand creation, and measurable pipeline impact
  • Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content, events, partner motions
  • Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion rates, velocity)
  • Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
  • Implement automation workflows to reduce manual effort and increase throughput
  • Improve attribution, routing, scoring, and nurture logic so leads convert reliably
  • Build an “AI-enabled” content and campaign operating model (research, personalization, repurposing, testing, analysis—done faster and smarter)
  • Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
  • Own category-level messaging that makes Capitalize easy to understand and easy to choose
  • Translate what we do best—automation + analytics + AI—into clear, compelling narratives by persona (Finance, Ops, HR, IT/Analytics)
  • Build content and campaigns that feel like “we understand your world,” not generic tech marketing
  • Build, develop, and level up a high-performing marketing team (internal + external)
  • Decide what to build vs. buy vs. outsource—and own the outcomes either way
  • Select, manage, and hold vendors accountable to performance and ROI
  • Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive, Databricks) to unlock leverage and credibility
  • Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to ensure alignment and execution
  • Bring calm and clarity to chaos—cut through competing priorities and focus the team on what drives results

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • 8–12+ years in performance-driven marketing, ideally in professional services, technology, analytics/automation, or B2B consulting
  • Proven track record generating pipeline and revenue impact (not just awareness)
  • Deep understanding of funnel mechanics, attribution, experimentation, and optimization
  • Experience building and leading high-output marketing teams and vendor ecosystems
  • Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
  • Comfortable in fast-paced, high-growth, high-accountability environments
  • Direct, transparent communicator who takes ownership and drives alignment.
Benefits
  • Flexible, remote work model
  • Team collaboration and periodic travel as needed
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationdemand creationKPI dashboardsautomation workflowsattributionsegmentationlifecycle messaginganalyticsAI-enabled contentperformance-driven marketing
Soft Skills
communicationownershipalignmentleadershipteam developmentstrategic thinkingproblem-solvingadaptabilitytransparencyfocus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessequivalent experience