Capital Rx

Growth Marketing Director

Capital Rx

full-time

Posted on:

Location Type: Remote

Location: Colorado • New York • United States

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Salary

💰 $140,000 - $150,000 per year

Job Level

Lead

About the role

  • Own end-to-end growth marketing strategy, aligning programs with pipeline and revenue goals
  • Act as both strategist and primary executor, launching, managing, and optimizing campaigns across channels
  • Build and scale paid acquisition across LinkedIn, search, and emerging advertising platforms
  • Lead account-based marketing (ABM) strategy using tools like 6sense, targeting high-value accounts and orchestrating cross-channel campaigns
  • Execute webinars as a core growth lever, including audience targeting, promotion, and optimization tied to pipeline influence
  • Manage and optimize membership programs to drive engagement, retention, and pipeline contribution
  • Execute and scale third-party partnerships to expand reach, credibility, and demand influence
  • Collaborate closely with Content, Product Marketing, Analytics, Strategy, and Sales teams to inform campaigns, experiments, and insights
  • Design and run rapid experimentation frameworks across channels, messaging, creative, and offers
  • Measure the full customer journey, including engagement, pipeline influence, ABM impact, and revenue attribution
  • Continuously optimize budget, channels, and programs based on performance, ROI, and influence metrics
  • Provide feedback loops from campaigns, partnerships, and experiments to inform messaging, positioning, and go-to-market strategy

Requirements

  • 8+ years of B2B growth or performance marketing experience, preferably in healthcare or regulated industries
  • Must have hands-on experience with 6sense, LinkedIn Ads, Google Ads, HubSpot, and email marketing platforms
  • Proven ability to drive full-cycle pipeline and revenue outcomes through hands-on execution
  • Deep experience in paid media, understanding content strategy, ABM strategy, webinars, partner-led growth, and experimentation frameworks
  • Strong analytical skills with experience measuring influence across campaigns, ABM, and full-funnel programs
  • Demonstrated early adoption and application of AI-driven marketing and advertising tools
  • Comfortable operating as a team of one with high autonomy and accountability
  • Strong cross-functional collaborator across marketing, sales, and product functions
Benefits
  • Adherence to the Capital Rx Code of Conduct
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketing strategyaccount-based marketingpaid acquisitioncampaign managementwebinarsmembership program managementpartnership executionrapid experimentation frameworkspipeline influence measurementROI optimization
Soft Skills
strategic thinkingexecutionanalytical skillscollaborationautonomyaccountability