Senior Associate, Credit Card Product Marketing
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: Riverwoods • Illinois • Virginia • United States
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Salary
💰 $87,700 - $110,100 per year
Job Level
About the role
- drive product marketing strategy for Discover card products
- curate acquisitions experiences that meet the needs of the everyday consumer looking to access credit and earn rewards
- translate audience insights into marketing optimizations
- design learning agendas and collaborate with partners to launch new tactics
- synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
- collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
- serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners on claims and messaging strategies
- translate and communicate business intent in a directive manner that partner teams can act on
- partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
- champion the brand, ensuring that the strategies and messaging for each of our credit cards are in line with their respective audience’s needs
- write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
Requirements
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in product marketing or multi-channel digital marketing
- At least 2 years of experience developing marketing test frameworks, driving optimization plans and strategy
- At least 2 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
- Preferred: Bachelor's Degree in Marketing, Business or Communications
- At least 1 year of experience marketing for financial services or another highly regulated industry
- At least 1 year of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
- At least 1 year of experience working with marketing tech platforms, including data management platforms or customer relationship management systems
Benefits
- performance based incentive compensation
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmulti-channel digital marketingmarketing test frameworksoptimization plansmarketing strategycreative briefstest documentstest plansKPI optimization
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsautonomynavigating ambiguitycross-functional teamworkconsumer insights synthesis
Certifications
Bachelor's DegreeBachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications