Own the strategy and execution of our email marketing and lead nurturing engine.
Lead the transition from generic "batch-and-blast" emails to a sophisticated, behavior-triggered lifecycle program.
Map the buyer's journey and build automated email sequences that align with specific stages.
Leverage CRM data and intent signals to create highly segmented email lists.
Maintain a rigorous testing roadmap for subject lines, CTAs, send times, and content formats.
Partner with Marketing Ops to refine lead scoring models based on email engagement data.

Requirements

Bachelor’s Degree or military experience.
At least 5 years of experience in B2B Demand Generation or Email Marketing within the SaaS or Tech sector.
At least 5 years of experience building automated workflows in enterprise-grade platforms (Marketo, Groove, Gong).
At least 5 years of experience tracking, analyzing, and reporting email marketing performance with direct linkage to pipeline and revenue attribution.
7+ years experience navigating complex legal/compliance review cycles within financial services or a similarly regulated environment (preferred).
Basic knowledge of HTML/CSS for email template troubleshooting and experience with SQL for advanced database segmenting (preferred).

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketinglead nurturingautomated workflowsHTMLCSSSQLB2B Demand Generationpipeline attributionrevenue attributiondata analysis

Soft Skills

strategic thinkingleadershipcollaborationcommunicationtesting and optimization

Certifications

Bachelor’s Degree