Own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads
Manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion
Own the end-to-end strategy for Paid Search (Google)
Act as the primary point of contact for our paid agency partner
Collaborate deeply with Product Marketing to align paid messaging with product roadmaps
Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand
Manage and track annual media spend
Provide monthly and quarterly forecasts to leadership

Requirements

Bachelor’s Degree or military experience
At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products
At least 2 years of experience managing external advertising or performance marketing agencies
At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM)
At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline)
Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase)
5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution.

Benefits

Health insurance
Bonuses
Stock options
Flexible work arrangements
Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid searchpaid socialperformance marketingcampaign managementdata analysisGoogle AdsLinkedIn Campaign ManagerGoogle AnalyticsGoogle Tag ManagerAccount-Based Marketing

Soft Skills

strategic thinkingcollaborationcommunicationleadershipoptimization

Certifications

Bachelor’s Degree