Senior Marketing Specialist
Capital Group
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$93,680 - CA$149,888 per year
Job Level
About the role
- Own marketing programs end‑to‑end—from strategy and planning through execution, measurement, and optimization—across key client segments and strategic priorities
- Play a critical role in shaping and delivering high‑impact event marketing, integrated media campaigns, brand initiatives, and Practice Management marketing
- Ensure all activities align with global brand standards while being thoughtfully adapted for Canadian audiences and regulatory requirements
- Partner closely with cross‑functional stakeholders including global marketing, sales, product, media, and Practice Management leaders to translate business opportunities into actionable, data‑driven marketing plans
- Drive innovation in marketing approaches, evaluate performance through insights and analytics, and contribute to the operational effectiveness of the marketing function by identifying and supporting process enhancements
Requirements
- Strong experience and knowledge of Canadian investment industry
- Proven experience with event marketing and media campaigns
- Experience developing and delivering Practice Management marketing materials, decks and digital offerings preferred
- Demonstrates ability to project manage across functional teams and stakeholder relationships
- Demonstrates ability to influence others
- Demonstrates excellent oral and written communication, collaboration, and analytical skills with a diverse group of associates and senior business leaders
- Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity
- Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the business to enable effective completion of business objectives
- Demonstrates effectiveness in leading/facilitating a variety of meetings
Benefits
- Enjoy generous time-away and health benefits from day one
- Flexible work options
- 2-for-1 matching gifts for charitable contributions
- Opportunity to secure annual grants for organizations
- Access on-demand professional development resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingmedia campaignsPractice Management marketingdata-driven marketingperformance evaluationprocess enhancementsmarketing strategymarketing executionmarketing measurementmarketing optimization
Soft Skills
project managementinfluenceoral communicationwritten communicationcollaborationanalytical skillsintellectual curiosityrelationship buildingleadershipfacilitation