Capital.com

Offline Media Manager

Capital.com

full-time

Posted on:

Location Type: Hybrid

Location: Warsaw • Poland

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About the role

  • Optimize media plans developed by agencies together with the Head of Marketing EU.
  • Ensure optimal use of paid media channels with a focus on ROI and cost efficiency.
  • Directly oversee collaborations with local vendors and niche providers, such as airports, airlines, and other high-impact offline placement platforms.
  • Negotiate and manage direct contracts to bypass intermediaries where beneficial, ensuring maximum brand visibility and budget optimization.
  • Monitor performance and quality of media agency deliverables.
  • Track and analyze performance of media campaigns (offline campaigns - TV, OOH, radio).
  • Implement global standards for campaign performance measurement.
  • Prepare reports for the Head of Marketing EU and provide actionable recommendations.
  • Stay up to date with industry trends, technologies, and innovations in media planning and buying.

Requirements

  • Minimum 5 years of experience in media planning and buying on the media agency-side (TV, OOH, radio)
  • Excellent communication skills in English, both written and verbal.
  • Proven experience managing multi-market campaigns and collaborating with international teams.
  • Strong analytical and strategic thinking skills.
  • Understanding of media and cultural nuances across different markets.
  • Experience managing large-scale media budgets and delivering measurable results (KPI, ROAS, CPM, CTR, VTR, etc.).
  • Proactive, self-driven, and highly organized.
  • Knowledge of media platforms and tools will be nice to have(Google Ads, Meta, DV360, programmatic, etc.)
  • Nice to have
  • Experience in fintech, banking, or payments
  • An understanding of regulatory compliance, security credentials, and the unique challenges of selling trust in a sensitive financial context
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
media planningmedia buyingcampaign performance measurementanalytical skillsstrategic thinkingbudget managementKPIROASCPMCTR
Soft Skills
communication skillscollaborationproactiveself-drivenorganizational skills