Capcom

Manager, Marketing Strategy – Influencers

Capcom

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $110,000 - $130,000 per year

About the role

  • Define the organization’s overall influencer strategy across paid and organic programs
  • Develop and maintain influencer documentation for the organization
  • Work with cross functional analytics teams to set up dashboards and establish KPIs
  • Plan and execute paid influencer campaigns from strategy development to product launch
  • Source, evaluate, and select influencers ensuring target audiences and creative concepts drive measurable returns
  • Monitor, report, and analyze campaign and test results
  • Develop and execute the influencer program strategy
  • Manage the influencer agency and build relationships with content creators
  • Collaborate with internal teams to provide necessary assets and maintain brand guidelines
  • Define and report on program KPIs to measure impact

Requirements

  • 5 ~ 8+ years of progressively complex related experience in influencer marketing management, preferably from an influencer agency or brand-side in the gaming/entertainment industry
  • Experience managing and executing influencer marketing campaigns through an external agency or via influencer marketing platforms
  • Excellent understanding of gaming, and pop culture with exceptional taste and an eye for what resonates with consumers and how to leverage trends
  • Experience with and proficient use of the basics of Excel (pivot tables, formulas, charts, etc.), PowerPoint, and other necessary digital tools including research and analysis tools
  • Effective communication and interpersonal skills to communicate and collaborate with staff of all levels and divisions, including executive management, as well as internal and external partners
  • Ability to work independently, prioritize initiatives effectively, and learn new skill sets and tools quickly
  • Must be a pro-active team player that is detail oriented, self-motivated and time efficient.
  • Bonus Points: Experience managing social media pages for other businesses
  • Analytical skills
  • Strong interest in console/PC video games.
Benefits
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketing managementcampaign executionKPI establishmentanalyticsExcelPowerPointresearch toolsanalysis toolssocial media managementtrend analysis
Soft Skills
effective communicationinterpersonal skillscollaborationindependenceprioritizationdetail-orientedself-motivatedtime managementteam playeranalytical skills