Capcom

Marketing

• Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns
• Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch
• Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative
• Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises
• Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods
• Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games
• Submit asset requests through project management tools such as Wrike
• Other tasks/projects as assigned

Marketing Strategy Intern, Summer – 12 weeks

Communications

• Support the Public Relations Manager and Social Media & Community Manager with daily Communications team operations, campaigns, and launches.
• Conduct video game industry research and prepare reports to highlight trends, discussion points, and cultural moments that are unique and interesting that would benefit Capcom’s Public Relations and Social Media campaign strategy.
• Conduct a competitive research study on other titles/genres within the industry.
• Support the Public Relations and Social Media & Community teams’ respective Capcom Creators program duties.
• Participate in weekly meetings with industry partners and Capcom internal teams.
• May be requested to take meeting minutes and provide summaries with action items.
• Provide support to Communications team by drafting media alerts, press releases, social posts, or participating in livestreaming, video recording, along with event planning & coordination.
• Provide event support for potential Capcom summer events.
• Other tasks/projects as assigned.

Marketing Strategy Intern, Summer – 12 weeks

Communications Intern, Summer – 12 Weeks