Capcom

Digital Marketing

• Develop and execute full-funnel digital marketing strategies across Capcom’s portfolio of games
• Drive performance across launch campaigns and ongoing commercial initiatives
• Manage paid media and email marketing agencies across CTV, paid social, search, email, gaming, endemic media, and emerging digital platforms
• Develop audience-first strategies to maximize awareness, consideration, and conversion
• Lead performance-driven campaigns supporting revenue, promotional initiatives, and catalog sales
• Own paid media strategy, planning, execution, optimization, and reporting
• Partner with Brand Managers and stakeholders on go-to-market strategies, media plans, budgets, and measurement frameworks
• Monitor campaign performance and analyze audience, channel, and market data
• Plan and execute email marketing campaigns supporting awareness, engagement, retention, conversion, and revenue
• Develop audience segmentation, messaging strategies, testing plans, and performance measurement approaches
• Serve as Capcom’s digital marketing subject matter expert
• Identify emerging platforms, consumer trends, technologies, and industry best practices
• Lead media buying and email marketing agency relationships
• Collaborate with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners

Manager, Marketing Strategy – Digital Marketing