Manager, Marketing Strategy – Digital Marketing

Capcom

Digital Marketing Manager developing full-funnel paid media and email campaigns for Capcom’s video game portfolio. Driving launches, catalog sales, revenue, and performance optimization.

Posted 8/5/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing full-funnel digital marketing strategies, managing paid media and email marketing campaigns, and analyzing performance metrics to drive revenue growth. Proficient in audience segmentation and collaboration with cross-functional teams to optimize marketing initiatives.

Highest-signal resume keywords

Digital Marketing StrategyPaid Media ManagementEmail Marketing CampaignsData AnalyticsAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingData AnalyticsCampaign Performance AnalysisAudience SegmentationPerformance MeasurementMedia BuyingAttribution TrackingExcel ProficiencyPowerPoint ProficiencyProject Management

Soft Skills

Detail OrientedSelf-MotivatedTime EfficientStrong Communication SkillsTeam Player

Tools & Technologies

GamesightCTV PlatformsPaid Social PlatformsSearch EnginesEmail Marketing ToolsAnalytics ToolsEmerging Digital Platforms

Industry Keywords

GamingDigital MarketingAudience EngagementConsumer TrendsMarketing Best Practices

About the role

Key responsibilities & impact

Develop and execute full-funnel digital marketing strategies across Capcom’s portfolio of games
Drive performance across launch campaigns and ongoing commercial initiatives
Manage paid media and email marketing agencies across CTV, paid social, search, email, gaming, endemic media, and emerging digital platforms
Develop audience-first strategies to maximize awareness, consideration, and conversion
Lead performance-driven campaigns supporting revenue, promotional initiatives, and catalog sales
Own paid media strategy, planning, execution, optimization, and reporting
Partner with Brand Managers and stakeholders on go-to-market strategies, media plans, budgets, and measurement frameworks
Monitor campaign performance and analyze audience, channel, and market data
Plan and execute email marketing campaigns supporting awareness, engagement, retention, conversion, and revenue
Develop audience segmentation, messaging strategies, testing plans, and performance measurement approaches
Serve as Capcom’s digital marketing subject matter expert
Identify emerging platforms, consumer trends, technologies, and industry best practices
Lead media buying and email marketing agency relationships
Collaborate with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners

Requirements

What you’ll need

Approximately 6+ years of experience in Digital Marketing, Data Analytics, or similar Marketing functions
Bachelor’s degree or equivalent in a related field of study
Track record of high job performance through consistent growth and execution of meaningful projects in marketing, analytics, gaming, or similar fields
Pro-active team player who is detail oriented, self-motivated, and time efficient
Strong oral and written communication and presentation skills
Proficient use of Excel basics, including pivot tables, formulas, and charts
Proficiency in PowerPoint and other necessary digital tools
Preferred experience using Gamesight to track full-funnel attribution for digital marketing campaigns
Ability to lift objects up to 25 pounds
Ability to stand for long periods of time

Benefits

Comp & perks

Hybrid work policy
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions