Capcom

Marketing Strategy Intern, Summer – 12 weeks

Capcom

internship

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $25 per hour

Job Level

Entry Level

About the role

  • Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns
  • Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch
  • Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative
  • Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises
  • Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods
  • Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games
  • Submit asset requests through project management tools such as Wrike
  • Other tasks/projects as assigned

Requirements

  • Pursuing a BS degree in Business Administration, Marketing, Math, Communications, Psychology, Gaming, Video/TV Production or another related field
  • Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
  • Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC)
  • Keen interest in the interactive entertainment industry
  • Knowledgeable about industry brands; notably Capcom
  • Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market researchconsumer analysisCRM strategiesemail marketingA/B testingcreative ideationasset creationdata analysisproject management
Soft skills
proactive attitudeenergetic attitudeenthusiasmcommunicationcollaboration