Canvas Worldwide

Financial Planning and Analysis

• Reporting to the VP of Digital, the Associate Media Director is a key member of the Digital Investment team that is responsible for delivering smart, strategic, innovative, and KPI-driven campaigns for Amazon MGM Studios. You will collaborate closely with cross-functional teams and be exposed to the entire lifecycle of Theatrical media campaigns.
• This position requires a strong understanding of the vendor landscape and has the ability to leverage that knowledge to build strong, strategic media recommendations. The Associate Media Director role is responsible for overseeing the hands-on execution work while having a seat at the table with management and client. The Associate Media Director manages a pod consisting of a Supervisor, Specialist and an Associate. This position will train, mentor, and coordinate the pod’s priorities and ensure deliverables are met, all while being able to communicate progress across pods and to the VP and SVP. This role must have experience with Digital Strategy, Streaming Video, and Digital Media (specifically media planning and activation).
• Responsibilities
• · Collaborate on media and marketing recommendations using a holistic media approach
• · Develop, implement, and maintain strategic and integrated client media plans and marketing recommendations
• · Build plan options that deliver against differing objectives
• · Focus on details, including having strong data-led rationale to support media recommendations
• · Have an intimate knowledge of the client’s brand and slate details
• · Work collaboratively with multiple groups both internally (ad ops, finance, etc.) and externally (client, 3rd party tagging/measurement partners, etc.)
• · Manage workflow and ensure process procedures are followed while setting and resetting expectations with management accordingly
• · Manage and oversee full cycle of media campaigns; ensure campaigns are executed with excellence and media plans stay within approved budget
• · Ability to partner with senior members of the Digital & Social teams to organize, coordinate and manage workflow is an absolute necessity
• · Create and present media-specific documentation to multiple parties such as management, vendor partners and clients. Including but not limited to RFPs, Proposals, Media Plans, campaign performance, etc.
• · Work closely with pod to analyze Digital proposals and lead partner negotiations
• · Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
• · Utilize various systems (ComScore, Campaign Manager 360, Innovid, Prisma) for competitive analysis, media plan development, campaign execution, reporting and billing
• · Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients
• · Represent Canvas Worldwide professionally with clients and industry
• · Ability to lead team and foster an environment for growth and learning
• · Ensure that deadlines are met, including managing expectations internally – this includes resetting on timelines as needed with regularly shifting priorities
• · Promote an open and supportive working environment where opinions, views, and ideas are welcome and shared
• · Ensure the team is informed of the broader perspective of client needs and strategies
• · Provide oversight of junior staff to ensure work is 100% error-free

Associate Media Director, Digital Investment

Brand Manager

• Assist and support the development of strategic multimedia media plans
• Be a steward of information and a resource for research that helps identify insights that inform strategic direction
• Take the lead on individual projects and collaborate on daily business needs
• Collaborate on media and marketing recommendations using a holistic media approach
• Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
• Utilize research and planning tools to help generate and support insights
• Keep current pulse on digital platforms, tools, and trends
• Focus on details and have strong data/rationale support recommendations
• Have an intimate knowledge of the client’s brand
• Work collaboratively with multiple groups both internally and externally (client and partner agencies)
• Manage workflow and ensure process procedures are followed and manage expectations accordingly
• Represent Canvas Worldwide professionally with clients and industry
• Ensure that deadlines are met, including managing expectations internally
• Manage accurate monthly budgets in conjunction with the Budget Manager
• Provide oversight of Assistant Media Planner to ensure work is 100% error-free
• Maintain proper documentation so information can be easily retrieved

Associate Media Director, Digital Investment

Brand Strategist, Auto