Canvas Worldwide

VP, Brand Strategy

Canvas Worldwide

full-time

Posted on:

Location Type: Hybrid

Location: El Segundo • California • United States

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Salary

💰 $175,000 - $200,000 per year

Job Level

Lead

About the role

  • Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms
  • Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system
  • Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure
  • Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand
  • Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams
  • Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans
  • Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas
  • Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities
  • Align brand and performance strategies with performance marketing and analytics counterparts
  • Serve as a senior strategic advisor to Genesis Marketing
  • Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends
  • Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor

Requirements

  • 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth
  • Experience across TV, CTV, social, and integrated partnerships
  • 5+ years managing and developing teams
  • Proven ability to lead integrated brand media strategy at a national or global scale
  • Strong experience partnering with creative agencies to develop innovative, integrated ideas
  • Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions
  • Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth
  • Excellent written and verbal communication skills
  • Strong leadership, organizational, and relationship building capabilities
  • Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes
  • Fluency in digital platforms, audience targeting frameworks, and signal driven marketing
Benefits
  • generous medical, dental, vision insurance
  • pet insurance
  • commuter benefits
  • disability and life insurance coverage
  • 401(k) matching
  • up to 14 holidays per year
  • unlimited PTO
  • employee social and wellness events
  • DEI Council
  • auto purchase rebate program
  • monthly wellness allowance
  • fresh kombucha and in-house barista
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
audience intelligenceanalytics driven brand growthintegrated brand media strategyplatform led planningdigital media ecosystemaudience targeting frameworkssignal driven marketingKPI definition and evolutionstrategic narrative craftingmedia investment measurement
Soft Skills
leadershiporganizational skillsrelationship buildingcommunication skillscollaborationcuriosityanalytical rigorstrategic advisingteam developmentcross disciplinary collaboration