Canvas Worldwide

Freelance Director, Brand Strategy

Canvas Worldwide

contract

Posted on:

Location Type: Hybrid

Location: El Segundo • California • United States

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Salary

💰 $85 - $95 per hour

Job Level

Lead

About the role

  • Lead Brand Strategy and Planning across multimedia channels
  • Creation of clear and measurable objectives, strategies, and the approach to deliver on business objectives
  • Drive collaboration across all disciplines (Strategy, Investment, Social, Performance Media, Analytics) to create integrated plans that make an impact on customers and deliver on client business objectives
  • Leading innovation and progressive planning techniques by testing and learning through new opportunities, partners, and technology
  • Oversee development of client presentations, designed to effectively bring the story of the media plan to life in strategic and engaging ways
  • Ongoing and regular client service, communication and account management
  • Active in the industry and community with a high level of knowledge and interest across media trends, opportunities, and the landscape

Requirements

  • Ability to build strong, trust-based relationships with clients, make an impact on their business, and showcase the talent and accomplishments of the entire agency team(s)
  • Strong media marketplace knowledge and understanding of what drives the most successful agreements between media partners, clients, and agencies
  • Linear TV planning experience a must
  • Excellent written and verbal communication skills
  • Exceptional management, organizational, and responsiveness skills
  • Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
  • Positive attitude and energy – good vibes only!
  • Bachelor’s degree required
  • 10+ years of experience in Media Planning/Strategy with previous experience in personal finance, banking, credit cards, or apps strongly preferred
  • 5+ years of experience managing and developing teams
Benefits
  • generous medical, dental, vision, pet insurance
  • commuter benefits
  • disability and life insurance coverage
  • 401(k) matching
  • up to 14 holidays per year
  • a “Do Good Day”
  • unlimited PTO
  • employee social and wellness events
  • a DEI Council
  • auto purchase rebate program
  • monthly wellness allowance
  • in-office amenities such as fresh kombucha and an in-house barista
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningbrand strategyperformance mediaanalyticslinear TV planningclient presentationsstrategic planningcollaborationinnovationaccount management
Soft Skills
communicationorganizational skillsmanagement skillsresponsivenessrelationship buildingcreativitypositive attitudeteam developmentclient servicecollaboration
Certifications
Bachelor's degree