Canvas Worldwide

Director, Local TV/Radio Media Buying

Canvas Worldwide

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $125,000 - $135,000 per year

Job Level

Lead

About the role

  • Oversee all local investment and maintenance for respective accounts.
  • Work closely with planning team to develop ideas and buying strategies to meet client needs.
  • Assess vendor proposals and provide POV’s.
  • Establish day-to-day workload, timelines, and procedures for buying staff.
  • Ensure that all account maintenance functions are performed accurately and on a timely basis.
  • Check buys for strategy and guideline compliance.
  • Issue buys to client and strategy teams.
  • Maintain accurate account of buys, budgets, revision, credits.
  • Performance Tracking of accounts while buys are on air.
  • Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis.
  • Oversee final posts, rationale to client.
  • CPM development.
  • Team Leadership - Interview, train, review, and mentor staff.
  • Develop market conditions and advise supervisors of any relevant market changes.
  • Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
  • Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.

Requirements

  • Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools.
  • Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions.
  • Be able to think beyond the buy specs and make recommendations to the planning staff as well as solutions to the buyers.
  • Detail Oriented with strong problem-solving skills.
  • Excellent communication and people skills to collaborate effectively with vendors and internal teams.
  • Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously.
  • Problem solver
  • Ability to manage people of varying levels of expertise and provide guidance, support, and supervision to media buyers and coordinators. Foster a collaborative and efficient work environment.
  • Manager who can build rapport and relationships with clients and co-workers as well as within the broadcast community.
  • Handle pressure and deadlines well.
  • Bachelor's degree
  • Proven experience (15+ years in traditional media buying, specifically focused on TV and radio)
  • Proficient in media buying software/tools – preferably Media Ocean experience.
  • Working Knowledge of Excel, Work and Power Point.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media buyingdata analysisbudget managementperformance trackingCPM developmentproblem solvingnegotiation
Soft Skills
communicationteam leadershiporganizational skillstime managementrelationship buildingdetail oriented
Certifications
Bachelor's degree