Product Localisation Lead
Canva
full-time
Posted on:
Location Type: Remote
Location: India
Visit company websiteExplore more
Job Level
About the role
- Own Canva’s product and localisation strategy for India, with a strong focus on user growth and experience across languages.
- Contribute to the product roadmap for India, including features, payment methods, authentication flows, and other market-specific initiatives.
- Analyse the active user and subscription funnels to identify opportunities for improving activation, engagement, and conversion.
- Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian users across different regions and languages.
- Provide cultural and linguistic insights to global teams to inform product, content, and marketing decisions.
- Project management to drive cross-functional collaboration on localisation: Marketing, Content, SEO and Product.
- Manage relationships with external localisation partners and collaborate with external linguists, translators and the in-house Language Manager, to ensure clarity, cultural nuance, and consistency across all Indian-language experiences.
- Together, develop and evolve style guides, tone of voice principles, and best practices for the region.
- Help prioritise localisation investments across languages and regions based on impact, scale, and user needs.
Requirements
- 5+ years of experience working in product, growth, or localisation roles within a high-growth SaaS or product-led company.
- Strong product and growth mindset, with an understanding of how India’s language ecosystem (including regional languages and English usage patterns) influences user behaviour and product adoption.
- Strong understanding of content and UX copy, including the ability to write and adapt English-language messaging for Indian users across product and growth surfaces.
- Experience working cross-functionally and influencing stakeholders across product, marketing, content, and regional teams.
- Fluency in English, with strong proficiency in at least one major Indian language.
- Familiarity with multiple Indian languages is a strong plus.
- Comfortable operating in ambiguity and scaling solutions in complex, multi-market environments.
- A strategic thinker who is equally happy rolling up their sleeves and executing.
- Genuine passion for Canva’s mission to empower the world to design.
Benefits
- Flexible, remote-friendly ways of working
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
localisation strategyuser growthproduct roadmapactivation analysisengagement analysisconversion analysiscontent adaptationUX copywritingproject managementcross-functional collaboration
Soft Skills
strategic thinkinginfluencing stakeholdersoperating in ambiguitycultural insightscommunicationcollaborationproblem-solvingadaptabilitypassion for designuser-centric mindset