Canto

Product Marketing

• Own and scale the competitive insights function globally across industries and product categories
• Continuously track and analyze competitor activity, product launches, pricing, GTM strategies, messaging, and partnerships
• Partner with sales, solutions, and customer success to build and maintain a competitor database
• Monitor market movements, industry trends, new entrants, and adjacent market activity
• Collaborate on messaging evolution and market positioning as member of product marketing
• Work with product and marketing to ensure insights inform roadmap and GTM strategies
• Supply sales enablement with CI and produce battlecards, objection handling scripts, and talk tracks
• Train GTM teams and attend/support deal reviews where competitive dynamics are a factor
• Package and present competitive insights to stakeholders and exec leadership; write CI briefs and reports
• Collaborate cross-functionally to influence roadmap, identify churn risks, and serve as voice of the competitor
• Create and deploy AI-driven CI tools and databases; provide weekly CI briefs, monthly exec updates, quarterly reviews
• Ensure materials are current, accessible, and used by GTM teams; conduct customer/prospect interviews
• Own/support win/loss analysis program; identify competitive trends in pipeline, deal outcomes, and feedback.

Product Marketing Manager, Competitive Intelligence