Senior Product Marketing Manager
Expedia Group
Product Marketing Manager, Competitive Intelligence
Canto
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and scale the competitive insights function globally across industries and product categories
- Continuously track and analyze competitor activity, product launches, pricing, GTM strategies, messaging, and partnerships
- Partner with sales, solutions, and customer success to build and maintain a competitor database
- Monitor market movements, industry trends, new entrants, and adjacent market activity
- Collaborate on messaging evolution and market positioning as member of product marketing
- Work with product and marketing to ensure insights inform roadmap and GTM strategies
- Supply sales enablement with CI and produce battlecards, objection handling scripts, and talk tracks
- Train GTM teams and attend/support deal reviews where competitive dynamics are a factor
- Package and present competitive insights to stakeholders and exec leadership; write CI briefs and reports
- Collaborate cross-functionally to influence roadmap, identify churn risks, and serve as voice of the competitor
- Create and deploy AI-driven CI tools and databases; provide weekly CI briefs, monthly exec updates, quarterly reviews
- Ensure materials are current, accessible, and used by GTM teams; conduct customer/prospect interviews
- Own/support win/loss analysis program; identify competitive trends in pipeline, deal outcomes, and feedback.
Requirements
- Ability to set strategy and execute as a one-person competitive intelligence role
- 3–6+ years of experience in competitive intelligence, product marketing, strategy, or sales enablement in B2B SaaS
- Proven ability to analyze information, connect insights, and generate strategic recommendations
- Experience synthesizing information and creating presentations or strategic briefs tailored for different audiences
- Strong communicator comfortable presenting to both individual contributors and senior leaders
- Comfortable speaking with customers, building relationships, and influencing cross-functional teams
- Highly organized with a bias for action and iteration
- Experience measuring impact of CI programs (e.g., win-rate improvement, enablement adoption, exec usage of CI briefs)
- Preferred: Background in management consulting, strategy, or analyst roles
- Preferred: Experience conducting interviews for win/loss or churn research
- Preferred: Experience with B2B marketing software
- Skills: Experience using AI to collect/distribute CI; ability to experiment with AI; strong storytelling and packaging skills
