Canoe Intelligence

Director of Corporate Marketing

Canoe Intelligence

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $145,000 - $175,000 per year

Job Level

Lead

About the role

  • Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space.
  • Partner closely with Sales, Relationship Management (RM), and Business Development to extract market insights and "front-line" feedback to ensure our content strategy addresses real-world client pain points.
  • Architect a strategy for capturing and promoting high-impact client and partner stories.
  • Guide our media strategy by managing two PR agencies (US and London).
  • Act as the final authority for brand applications across the website, sales collateral, and digital channels to ensure visual and verbal consistency.
  • Manage Canoe’s corporate social presence and lead our internal advocacy program to empower employees as brand ambassadors.
  • Optimize third-party vendor profiles (e.g., G2, industry directories) to ensure our market-facing data is accurate and compelling.
  • Collaborate with the Directors of GTM, Product Marketing, and EMEA Marketing to provide the high-quality content and creative direction required to drive global pipeline.
  • Consistently leverage AI tools to scale content production, sentiment analysis, and brand monitoring to increase operational efficiency.
  • Manage a specialized roster of external talent, including PR agencies, graphic design consultants, and freelance content writers.

Requirements

  • A minimum of 8+ years of marketing experience within Alternative Investments, FinTech, or Financial Services is required.
  • Strategic Execution : A proven track record of moving from high-level brand strategy to tactical delivery without the need for a large internal team.
  • Sales & RM Fluency : Experience collaborating with revenue-facing teams to translate technical product value into compelling, high-impact stories, with a proven ability to interview clients and partners to extract and articulate value-driven narratives.
  • Media Savvy : Experience managing external agencies and a strong understanding of how to build relationships with financial and tech trade publications.
  • Brand Authority : A keen eye for design and a mastery of copywriting and editing.
  • AI Literacy : Practical experience using AI to work smarter—whether for research, content drafting, or workflow automation.
  • Collaborative Leadership : The ability to influence and partner with peer Directors to ensure global brand alignment.
Benefits
  • Medical, dental, vision benefits
  • Flexible PTO
  • 401(k)
  • Flexible work from home policy
  • Home office stipend
  • Employee Assistance Program
  • Gym/Wifi reimbursement
  • Education assistance
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycopywritingeditingbrand strategytactical deliverysentiment analysisworkflow automationmarket insightshigh-impact storytellingAI tools
Soft Skills
collaborative leadershipinfluencepartneringmedia savvydesign eyeclient interviewingnarrative articulationstrategic executionbrand advocacyemployee empowerment