Support client marketing content development, from idea generation through delivery across Canoe’s audience segments and buying stages (e.g., announcements, blogs, webinars, article placements, podcasts, and videos).
Support the development of customer advocacy content (case studies, testimonials, webinars, event activations, speaker engagements).
Help shape customer marketing narratives, demonstrating our Client-First value by simplifying clients' experiences and crafting stories that deliver value to all stakeholders.
Coordinate with internal teams and clients to schedule interviews, prepare discussion guides, and move stories from initial conversation through final approval.
Support partner marketing efforts for the Canoe Partner Program, including ecosystem storytelling, messaging, and co-branded assets.
Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content.
Build strong working relationships across partner organizations.
Serve as a key marketing point of contact for clients, partners, and internal client-facing teams.
Contribute to the development of client and partner marketing playbooks with clear, structured execution standards.
Collaborate with Implementation and Relationship Management teams to prioritize marketing campaigns for the right clients at the right time.
Support Growth Marketing, Business Development, and Sales in cross-selling, referral pipeline goals, and ABM campaign development.
Collaborate across the Commercial organization to identify, recruit, and nurture client champions, and guide internal teams on how to leverage the client story library.
Track social proof activity and flag trends, make data-driven adjustments, and use insights to optimize strategies.

Requirements

2–3+ years in client and/or partner marketing for B2B SaaS or enterprise technology; AI, fintech, or alternative investments experience preferred.
Candidates with backgrounds in journalism, content creation, or storytelling (e.g., blogging, podcasting, or editorial work) are especially encouraged to apply.
Builder mentality: highly organized, self-directed, thrives in ambiguity, and comfortable in a fast-paced, evolving environment.
Strong communication skills, with emphasis on the ability to translate complicated technical concepts and implementation details into compelling narratives.
Excellent ability to gain the trust of senior stakeholders and influence with confidence and credibility.
Strong discretion, especially when dealing with sensitive or confidential client and partner information.
Deep understanding of the customer lifecycle and the role of customer marketing across acquisition, expansion, and retention.
Collaborative, customer-centric mindset with a knack for connecting cross-functional and cross-organizational teams.
Attention to detail with a strong bias toward action, ownership, and problem-solving.
Proven ability to lead projects from ambiguous concept through implementation and analysis.
Experience with Google Suite, Salesforce, Hubspot, WordPress, Canva (or similar tools).
Stays current on customer marketing best practices and evolving product narratives.
Experience owning and delivering success across 20+ enterprise or strategic relationships at any given time.

Benefits

Medical, dental, vision benefits
Flexible PTO
401(k)
Flexible work from home policy
Home office stipend
Employee Assistance Program
Gym/Wifi reimbursement
Education assistance
Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content developmentcustomer advocacy contentcustomer marketing narrativespartner marketingmessaging kitssolution briefsdata-driven adjustmentscustomer lifecycleB2B SaaS marketingstorytelling

Soft Skills

strong communication skillsbuilder mentalityhighly organizedself-directedcollaborative mindsetattention to detailinfluence with confidencetrust buildingproblem-solvingcustomer-centric