Canify Clinics

SEO Marketing

• You will support marketing holistically with a focus on sustainable organic growth and robust tracking.
• SEO & Content: keyword and topical architecture, briefing content, on-page/technical SEO, structured data, internal linking, quality control of content (guides/FAQs/landing pages).
• Performance Marketing: operational setup and maintenance of campaigns (Google Ads/Meta), testing roadmap, budget oversight, reporting (CPA/ROAS/CR).
• Web & Analytics: event measurement via GTM (including Consent Mode), GA4 or Umami, consistent UTM standards, dashboards/reports (e.g., Looker Studio).
• Website Operations: coordination with development/design (e.g., WordPress/Headless), A/B testing, conversion optimization, monitoring Core Web Vitals.
• Social Media & CRM: editorial calendar, organic posts, paid ads, newsletter flows (e.g., Brevo/HubSpot), segmentation and automations.
• Stakeholder Management: coordination with internal teams and selected agencies/freelancers – pragmatic, structured, deadline-oriented.
• Compliance & Quality: HWG-compliant messaging (German Medicines Advertising Act), data protection standards, and a responsible tone for sensitive health topics.

Marketing Manager – Digital Health, SEO, Performance, Content