Marketing Manager – Digital Health, SEO, Performance, Content

Canify Clinics

Marketing Manager focused on SEO and Performance in Digital Health at Canify Health GmbH. Collaborating to enhance the quality of life for chronically ill patients with digital solutions.

Posted 5/23/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

You will support marketing holistically with a focus on sustainable organic growth and robust tracking.
SEO & Content: keyword and topical architecture, briefing content, on-page/technical SEO, structured data, internal linking, quality control of content (guides/FAQs/landing pages).
Performance Marketing: operational setup and maintenance of campaigns (Google Ads/Meta), testing roadmap, budget oversight, reporting (CPA/ROAS/CR).
Web & Analytics: event measurement via GTM (including Consent Mode), GA4 or Umami, consistent UTM standards, dashboards/reports (e.g., Looker Studio).
Website Operations: coordination with development/design (e.g., WordPress/Headless), A/B testing, conversion optimization, monitoring Core Web Vitals.
Social Media & CRM: editorial calendar, organic posts, paid ads, newsletter flows (e.g., Brevo/HubSpot), segmentation and automations.
Stakeholder Management: coordination with internal teams and selected agencies/freelancers – pragmatic, structured, deadline-oriented.
Compliance & Quality: HWG-compliant messaging (German Medicines Advertising Act), data protection standards, and a responsible tone for sensitive health topics.

Requirements

What you’ll need

3–5+ years of experience in digital marketing (SEO/Performance/Content), ideally in healthcare, e‑commerce, or another regulated environment.
SEO fundamentals: information architecture, technical SEO, content ops; proven organic growth projects.
Performance expertise: campaign setup, testing logic, understanding of attribution, routine in KPI reporting.
Tracking competence: GTM/consent frameworks, GA4 or Umami; clean event models and UTM discipline.
Web affinity: comfortable collaborating with dev/design teams; hands‑on WordPress experience; basic HTML/CSS/JS knowledge is a plus.
Communication: very good German (C1/C2), good English; meticulous and reliable working style.
Nice to have: experience with telemedicine/pharmacy processes, PR/thought leadership, server‑side tracking.

Benefits

Comp & perks

30 days of vacation and an attractive compensation package
Creative freedom and responsibility: we don’t have rigid rules. You will have the freedom and trust to make technical decisions and live our “You build it, own it” culture.
Unique industry insights: work in an emerging market and have the rare opportunity to shape its digital infrastructure from the ground up.
Hybrid and flexible work model: we combine the benefits of focused remote work with the creative energy of regular in-person meetings at our modern office in the heart of Berlin.
A modern, meaningful tech stack: we use proven and modern technologies that enable you to work efficiently and enjoyably.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOcontent architectureon-page SEOtechnical SEOperformance marketingcampaign setupevent measurementA/B testingconversion optimizationHTML

Soft Skills

communicationstakeholder managementmeticulous working stylereliable working stylestructured approachdeadline-oriented