
Product Marketing Lead
Candor Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define and refine Candor’s category story and differentiation
- Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms
- Translate technical infrastructure into clear economic and strategic value
- Own core pitch decks and segment variations
- Build ROI frameworks and business case materials
- Develop competitive positioning and objection handling
- Partner with sales on strategic enterprise deals
- Lead go-to-market strategy for new features and capabilities
- Craft launch messaging, collateral, and campaigns
- Ensure tight alignment between product roadmap and market narrative
- Turn customer outcomes into compelling case studies
- Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes
- Develop proof points that accelerate enterprise sales cycles
- Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence
- Support conference presence and executive visibility
- Elevate Candor’s brand as infrastructure for the AI era of healthcare
Requirements
- 5-10 years of product marketing experience in B2B SaaS
- Experience selling into healthcare payers strongly preferred
- Ability to translate complex technical platforms into compelling business value
- Strong written and verbal communication skills
- Comfortable operating in a fast-moving, ambiguous environment
- High ownership mindset and bias toward action
- Experience in Medicare Advantage or healthcare data infrastructure (Bonus)
- Experience supporting enterprise sales motions ($100k–$1M+ deals) (Bonus)
- Background in AI-native or analytics platforms (Bonus)
Benefits
- Work-Life Balance
- Flexible Work Arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingB2B SaaSROI frameworksbusiness case developmentcompetitive positioninggo-to-market strategylaunch messagingcase studieshealthcare data infrastructureanalytics platforms
Soft Skills
written communicationverbal communicationownership mindsetbias toward actionability to operate in ambiguity