Candor Health

Product Marketing

• Define and refine Candor’s category story and differentiation
• Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms
• Translate technical infrastructure into clear economic and strategic value
• Own core pitch decks and segment variations
• Build ROI frameworks and business case materials
• Develop competitive positioning and objection handling
• Partner with sales on strategic enterprise deals
• Lead go-to-market strategy for new features and capabilities
• Craft launch messaging, collateral, and campaigns
• Ensure tight alignment between product roadmap and market narrative
• Turn customer outcomes into compelling case studies
• Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes
• Develop proof points that accelerate enterprise sales cycles
• Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence
• Support conference presence and executive visibility
• Elevate Candor’s brand as infrastructure for the AI era of healthcare

Product Marketing Lead