CandleScience

Marketing Analyst

• Maintains and enhances marketing analytics dashboards and reporting infrastructure across multiple channels using GA4, Looker Studio, Tableau, Power BI, or similar business intelligence platforms.
• Analyzes marketing performance across paid social, paid search, email, affiliate, organic search, and ecommerce channels to evaluate campaign effectiveness and return on investment.
• Manage Google Tag Manager (GTM), including creation, testing, deployment, and governance of tags, triggers, and variables.
• Develops reporting that tracks key performance indicators including ROAS, ROI, customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate, retention, and customer engagement.
• Conducts attribution modeling and customer journey analysis to identify the marketing touchpoints that drive customer acquisition and conversions.
• Prioritizes analytics requests, communicates findings to stakeholders, and ensures reporting deliverables are completed accurately and on time.
• Configure event tracking for new website features, product launches, and marketing campaigns.
• Maintain documentation of tracking specifications and implementation standards.
• Conducts market, customer, campaign, and competitive analyses to identify trends, opportunities, and business risks.
• Translates complex datasets into clear reports, dashboards, and presentations for business leaders and executive stakeholders.
• Collaborates cross-functionally with Marketing, Ecommerce, Finance, Technology, Product Development, and Data teams to support strategic initiatives and business planning.
• Monitors website performance, customer behavior, and landing page effectiveness to identify optimization opportunities.
• Stays informed on industry trends, analytics best practices, and emerging technologies to improve reporting capabilities and business insights.
• Performs other related duties as assigned by the supervisor.