Canals

Partnerships Marketing Manager

Canals

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Own partner GTM strategy and define how Canals launches, positions, and co-markets with partners across the funnel.
  • Build a partner marketing program including Co-branded campaigns, joint webinars, events, content, case studies, and enablement assets.
  • Identify and execute on high-value partnership opportunities across our industry and technology ecosystem.
  • Drive partner-sourced pipeline working closely with Sales to ensure programs convert into qualified opportunities.
  • Enable partners by creating messaging, pitch decks, one-pagers, and playbooks that help partners sell Canals confidently.
  • Coordinate launches & announcements including PR, product launches, and marketplace listings when relevant.
  • Track partner engagement, pipeline influence, and ROI—then iterate.
  • Partner tightly with Demand Gen, Content, Product Marketing and Sales.

Requirements

  • 4–7+ years of experience in B2B SaaS marketing, with meaningful time spent in partner or ecosystem marketing
  • Experience marketing to manufacturing, construction, distribution, or other blue-collar industries is required.
  • Experience working with technology, platform, or channel partners (ERPs, marketplaces, integrations, agencies, etc.)
  • Strong understanding of B2B GTM motions and how marketing supports revenue—not just awareness
  • Proven ability to build programs from zero in fast-moving environments
  • Excellent written and verbal communication skills—clear, practical, and customer-focused
  • Comfort operating with ambiguity and ownership in an early-stage company
  • Background at Series A–C companies
  • Familiarity with partner-sourced revenue models and attribution
  • Experience collaborating closely with sales and partnerships team
Benefits
  • We're profitable: stability without the chaos of venture pivots.
  • Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
  • Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
  • Culture of ownership: moving fast while putting quality first
  • Remote-first, flexible work environment across North and South America.
  • Stellar product-market fit with tons of customer love
  • All star team with diverse backgrounds to collaborate with and learn from
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingpartner marketingco-branded campaignsjoint webinarscontent creationcase studiespipeline influenceROI trackingGTM strategyprogram development
Soft Skills
communication skillscustomer-focusedownershipoperating with ambiguitycollaborationprogram buildingstrategic thinkingadaptabilityproblem-solvingrelationship management