Canals

Demand Generation Manager

Canals

full-time

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs.
  • Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives.
  • Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience.
  • Evaluate and test emerging platforms and additional channels, such as billboards and direct mail.
  • Set up nurture programs for every stage of the funnel to create and accelerate pipeline.
  • Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up.
  • Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale.
  • Build and maintain campaign landing pages.
  • Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers.
  • Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team.
  • Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
  • Manage agencies and outside resources to achieve goals.

Requirements

  • Typically, 4+ years of experience in demand generation, growth marketing, campaign management or a related field, preferably at a B2B SaaS early-stage startup.
  • Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting.
  • Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.
  • Analytical, test-and-learn mindset with a bias for action.
  • Superb writing and communication skills.
  • Self-motivated and proactive — someone who gets things done without hand-holding.
  • Proven ability to work collaboratively in a fast-paced, dynamic environment.
Benefits
  • We're profitable: stability without the chaos of venture pivots.
  • Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
  • Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
  • Culture of ownership: moving fast while putting quality first.
  • Remote-first, flexible work environment across North and South America.
  • Stellar product-market fit with tons of customer love.
  • All star team with diverse backgrounds to collaborate with and learn from
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign managementmulti-channel programsemail marketingsearch marketingsocial media marketingdisplay advertisingretargetingcopywriting
Soft Skills
analytical mindsettest-and-learn mindsetcommunication skillsself-motivatedproactivecollaborativeability to work in fast-paced environment