Canadian Tire Corporation

Manager

• Report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement
• Develop and drive innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program
• Work cross-functionally across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue
• Identify valuable segments and design innovative marketing programs
• Define, monitor, and report on customer engagement performance indicators
• Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
• Present strategies through compelling storytelling to create buy-in amongst leadership
• Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
• Scope and prioritize initiatives based on business and customer impact
• Partner closely with analytics, operations, and marketing teams to build and test customer-facing programs
• Conduct ongoing competitive research to ensure customer offers and engagement tactics are industry-leading
• Manage and optimize marketing budgets

Associate Manager, Engagement – 6-Month Contract