Brand Manager – Premium Spirits
Campari Group
full-time
Posted on:
Location Type: Hybrid
Location: Auckland • New Zealand
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About the role
- Build and deliver the annual brand plan with clarity, pace, and strong commercial logic
- Drive volume, value, market share, and brand health KPIs
- Lead ATL, digital, social, experiential, and in‑venue execution that is distinctive and disruptive
- Brief and manage creative, media, and activation partners
- Partner with Key Accounts, Sales, Field, and Category teams to deliver perfect trade execution across channels
- Own the NPD gate process, from opportunity sizing to launch readiness, with global and local stakeholders
- Lead packaging artwork projects with precision
- Analyse category, shopper, brand, and competitor insights to identify growth opportunities
- Manage A&P budgets, including forecasting, tracking, optimising, and reporting
- Ensure all projects are delivered on time, on budget, and fully aligned internally.
Requirements
- 3–5+ years in Brand Management within FMCG, alcohol, or agency
- Proven ability to deliver integrated campaigns and brand plans end‑to‑end
- Strong commercial acumen — confident with numbers, insights, and ROI‑driven decision making
- Experience influencing cross‑functional teams and managing stakeholders
- High creative standards paired with strong executional discipline
- A proactive, organised, and collaborative mindset, comfortable working at pace.
Benefits
- Commitment to Diversity & Inclusion
- Fair Pay Certification by Fair Pay Workplace
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand managementintegrated campaignsmarket share analysisA&P budget managementNPD gate processpackaging artwork managementdata analysisforecastingtrackingoptimising
Soft Skills
commercial acumenstakeholder managementcreative standardsexecutional disciplineproactive mindsetorganisedcollaborativeinfluencingdecision makingworking at pace