Campari Group

Senior Manager, Sell-Out

Campari Group

full-time

Posted on:

Location Type: Hybrid

Location: Sesto San Giovanni • Italy

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Job Level

Senior

About the role

  • The Senior Manager Sell-Out reports to the Sales Director Off trade
  • Oversees a team of 4 Regional Team Managers, each responsible for leading a group of In-Store Specialists across Italy.
  • Ensures excellence in execution at point of sales enhancing customer engagement.
  • Translates commercial strategies into impactful in-store activities.
  • Lead, coach, and develop the Regional Team Managers.
  • Oversee the performance and effectiveness of the In-Store Specialists through the Regional Team Managers.
  • Translate national sell-out strategies into actionable plans and KPIs for the field force.
  • Monitor execution quality, visibility, and promotional compliance across key retail accounts.
  • Foster a culture of performance, accountability, and continuous improvement within the field team.
  • Collaborate closely with Trade Marketing, Key Account Management, and Category teams.
  • Analyze field data and market insights to identify opportunities and propose corrective actions.
  • Support transformation initiatives and lead change management projects within the field organization.

Requirements

  • 8-10 years of experience in commercial functions in FMCG
  • Strong experience in customer management and field sales is a must
  • Solid understanding of the Off Trade channel dynamics and in-store execution levers
  • Strong previous experience in people management
  • Strong commercial acumen, negotiation skills, influencing skills and customer orientation.
  • Demonstrated ability to lead transformation projects and manage change effectively.
  • Excellent communication and stakeholder management skill
  • Good quantitative and analytical skills, ability to interpret sales performance and market trend metrics and information
  • Ability to work in a dynamic and multicultural context in a flexible way.
  • University degree.
  • Fluent knowledge of Italian and English.
Benefits
  • Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.
  • Fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
  • Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer managementfield salesin-store executioncommercial acumennegotiation skillsanalytical skillssales performance interpretationmarket trend analysisKPI developmentchange management
Soft Skills
people managementcommunication skillsstakeholder managementinfluencing skillscustomer orientationperformance accountabilitycontinuous improvementflexibilityleadershipcollaboration
Certifications
University degree