Customer Marketing Manager – Convenience, Cash and Carry
Campari Group
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Supporting the Annual Commercial Planning cycle, to help develop and deliver Strategic Channel/Brand Activation plans across a selection of priority portfolio brands – these will be aligned to Brand and Channel objectives/ strategies.
- Use consumer/shopper and customer insights to develop activation plans across Off Trade Channel.
- Ensure and align plans to path to purchase strategies and key sales drivers.
- Help build set of channel /brand plans including SMART objectives, strategies and key initiatives.
- Develop Activation briefs aligned to plans and lead / brief and execute best in class activation – working with strategic partner agencies and key customer contacts.
- Contribute to the design and execution of best in class key channel/customer activation that can be tailored /adapted by the commercial team, feeding in specific customer /consumer insight and best practice.
- Day to day management of point of sale and gifts with purchase: from creation to stock management.
- Management of a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates.
- Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications with an eye on implementation.
- Aligned to the business RASCI process, sign off all communication /POS materials to be executed (where relevant with support of Channel Marketing Manager).
- Monitor, track and evaluate activity success vs. agreed objectives/ KPIs and ROI model in place.
- Use consumer research /data where possible to evaluate /overlay activation success.
- Ensure effective tracking and management of the activity budget including raising of PO’s.
- Build and establish excellent relations with Account Controllers/ Managers and foster partnership approach to building /shaping channel and key customer plans as required.
- Establish working relationship with key customer contacts to influence and ensure activation compliance and all activity programmes remain in line with brand and customer objectives / strategy.
- Provide timely communication to sales teams across activation including face to face communication and updating sales /promo materials.
- Regular trade visits to ensure effective program execution and gain competitor understanding.
- Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations.
- Work closely with Brand Marketing Managers to ensure clear and effective communication and understanding of brand/channel performance and plan delivery.
Requirements
- 3 Years minimum Marketing /Commercial experience – preferably working in POP activation/ execution (client and or agency side)
- FMCG and or drinks industry background - with experience of channel/category dynamics at POP
- Customer/Shopper Marketing experience and or Commercial – either in field or national account sales
- Off Trade ‘Retail’ Channel Experience / Knowledge
- Agency Management and Budget Management
- Understanding of Shopper Dynamics – experience of building/ shaping channel/customer activation plans – that align brand and customer goals
Benefits
- Fair Pay Certification
- Commitment to Diversity & Inclusion
- Equal employment opportunities in all aspects of employment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
MarketingCommercial PlanningChannel ActivationActivation BriefsBudget ManagementConsumer InsightsSales DriversKPI MonitoringData AnalysisPoint of Sale Management
Soft skills
CommunicationRelationship BuildingCollaborationInfluencingStrategic ThinkingProblem SolvingProject ManagementAdaptabilityTeam LeadershipNegotiation