Camp Strategy

Program Manager, Website – Marketing Services

Camp Strategy

full-time

Posted on:

Location Type: Remote

Location: Colorado • Illinois • United States

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Salary

💰 $90,000 - $120,000 per year

About the role

  • Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services.
  • Collaborate with sales and marketing to package, price, and promote these services to our existing customer base.
  • Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams.
  • Develop proprietary reporting frameworks and dashboards that go beyond standard metrics.
  • Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral.
  • Define the scope and tiered offering for our website products.
  • Act as the primary translator between non-technical campground owners and our internal web development teams.
  • Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization.
  • Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes.
  • Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns.

Requirements

  • 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role.
  • Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager.
  • Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign).
  • Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals).
  • Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients.
Benefits
  • Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
  • 401(k) plan with employer match
  • Flexible and casual work environment with flexible time off
  • Employee camping credit to encourage getting outdoors and experiencing our product!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingProduct ManagementTechnical Program ManagementGoogle AdsMeta/Facebook Ads ManagerEmail Service ProvidersCMSHTMLCSSSEO
Soft Skills
CollaborationProcess OptimizationCommunicationTeam ManagementPartnership DevelopmentClient Relationship ManagementReportingProblem SolvingTranslation of Technical ConceptsCampaign Management