Camp Strategy

Marketing

• Lead Generation & Nurture: Develop and execute full-funnel campaigns across digital and offline channels to attract and convert campground operators.
• Oversee SEO, SEM, paid social, email marketing, and outbound programs—balancing experimentation with ROI discipline.
• Manage agency and vendor relationships, optimize spend allocation, and drive continuous improvement through A/B testing and data insights.
• Brand & Communications: Strengthen the Campspot brand and ensure consistent messaging across all touchpoints.
• Create thought leadership and content that educates and inspires: blog posts, webinars, white papers, customer stories, and event presentations.
• Build and maintain relationships with industry partners, associations, and media.
• Product Marketing: Partner with Product Management to launch new features and deepen engagement with existing ones.
• Craft clear positioning and value messaging that resonates with campground operators.
• Lead creation of sales collateral, demos, and educational resources that support adoption and retention.
• Website & Conversion Optimization: Oversee software.campspot.com, ensuring the site effectively communicates value, drives engagement, and converts visitors into qualified leads.
• Collaborate with design and development partners on continuous improvement, UX optimization, and testing.
• Sales Enablement & CRM: Equip the Sales team with collateral, insights, and campaigns that improve pipeline velocity.
• Maintain and optimize the CRM database (HubSpot) for segmentation, reporting, and scalable outreach.
• Monitor key marketing KPIs and pipeline metrics, using insights to refine strategy and report impact.
• Leadership & Collaboration: Lead and develop a team of 3–5 marketers across demand gen, content, and product marketing.
• Collaborate closely with Sales, Product, Account Management, and the B2C marketing team.
• Operate with curiosity, creativity, and a growth-hacker mindset in a lean, fast-moving environment.

Director, B2B Marketing

QA Engineer

• Create test plans and document test cases for an ongoing project focused on the UI/UX of the application
• Record test progress and results in Jira and TestRail
• Identify, isolate, and track bugs throughout testing
• Identify any potential problems that users might encounter
• Review user interfaces for consistency and functionality
• Attend Scrum meetings - planning, refinement, and retrospectives
• Communicate between business and dev teams regarding product launches/bug fixes
• Documenting/resolving customer reported issues

Senior QA Engineer

Full-stack Engineer

• Design, develop, test, and deploy solutions for our software on your own or in collaboration with other developers
• Provide thoughtful feedback on team code reviews and actively participate in architectural discussions
• Work with Product Managers and Designers on your team to create workable solutions
• Mentor more junior developers

Contract Software Developer

Manager

• Account Management: Serve as the primary point of contact for our strategic customers. Develop a deep understanding of each customer's business, goals, and challenges. Build and maintain strong, long-lasting relationships with key stakeholders.
• Customer Satisfaction: Proactively address customer inquiries, issues, and concerns. Collaborate with cross-functional teams to deliver exceptional service and support.
• Conduct regular check-ins and schedule periodic business and annual reviews to ensure customer satisfaction.
• Revenue Growth: Identify opportunities for upselling and cross-selling Campspot's products and services. Develop and execute account-specific growth strategies. Meet or exceed revenue targets and KPIs for assigned accounts.
• Strategic Planning: Work with customers to create and execute strategic plans that align with their business objectives. Provide insights and recommendations to improve the customer experience and drive success.
• Data Analysis and Reporting: Monitor customer account performance and analyze usage data. Prepare and present reports on key account metrics and trends. Use data-driven insights to identify areas for improvement and optimization.
• Customer Onboarding: Welcome new customers and ensure a smooth onboarding process. Complete park setup, data migration, and other implementation tasks. Provide product/service demonstrations and training to new customers. Address any initial inquiries or concerns promptly.

Director, B2B Marketing

Senior QA Engineer

Contract Software Developer

(INTERNAL APPLICANTS) Strategic Accounts Manager