Marketing Manager
Cambly Inc.
full-time
Posted on:
Location Type: Remote
Location: Japan
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About the role
- Own the full development and execution of integrated B2B demand generation campaigns across multiple channels.
- Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
- Plan, execute, and measure the success of both online and offline events to generate high-quality leads and increase brand presence.
- Design and implement targeted ABM strategies in collaboration with the Sales team to penetrate key accounts and accelerate deal cycles.
- Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.
- Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.
- Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.
Requirements
- Ability to communicate effectively in English and Japanese.
- 5-10 years of experience in marketing, with a proven focus on lead/demand generation and pipeline growth including B2B marketing experience of at least 2 years.
- Deep understanding of the Japanese B2B landscape, audience, and key industry verticals.
- Proven ability to create compelling B2B content, including writing original blog posts, whitepapers, and developing persuasive case studies.
- Experience planning and executing successful online and offline B2B events.
Benefits
- Competitive salary
- Professional development budget and company-sponsored English lessons.
- Remote work within Japan with paid time off available from your first month.
- Access to Modern Health (6 coaching and 6 therapy sessions per year) plus dedicated lunch and internet allowances.
- Opportunity to shape the Go-To-Market strategy for the Japanese market within a dynamic, global culture.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationcontent creationblog writingcase study developmentwhitepaper creationABM strategiesmarketing budget managementperformance analysisconversion rate optimizationlead generation
Soft Skills
effective communicationcollaborationanalytical thinkingresource allocationstrategic planning