Cambly Inc.

B2B Marketing Manager

Cambly Inc.

full-time

Posted on:

Location Type: Remote

Location: Japan

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About the role

  • Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.
  • Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
  • Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.
  • Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.
  • Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.
  • Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.
  • Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.
  • Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

Requirements

  • Native in Japanese and fully proficient in English (C1/C2 level) for professional global communication.
  • 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
  • Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.
  • Deep understanding of the Japanese B2B landscape, audience, and key industry verticals.
  • Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.
  • Experience planning and executing successful online and offline B2B events.
  • Prior experience building or executing formal Account-Based Marketing programs.
  • A proactive entrepreneurial spirit, and an appetite for continual learning within a fast-paced startup environment.
  • Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).
  • Experience in the EdTech, E-Learning, HR Software, or Well-being sector.
  • Prior experience working at a fast-growing startup.
  • Previous experience working in a remote & distributed team.
Benefits
  • Competitive salary and a professional development budget.
  • Remote work, and paid time off available from your first month.
  • Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketinglead generationpipeline growthcontent creationbudget planningAccount-Based MarketingLinkedIn Adsevent planningperformance analysisconversion rate optimization
Soft skills
entrepreneurial spiritproactivecommunicationcollaborationadaptabilitycreativityanalytical thinkingtime managementproblem-solvingteamwork