
B2B Marketing Manager
Cambly Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇹🇷 Turkey
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the full development and execution of integrated B2B demand generation campaigns.
- Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral.
- Plan, execute, and measure the success of both online and offline events.
- Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team.
- Maintain and grow the B2B LinkedIn social media presence.
- Continuously monitor, analyze, and report on the performance of all marketing initiatives.
- Own and manage the B2B marketing budget.
- Maintain close collaboration with the Sales team.
Requirements
- Native in Turkish and fully proficient in English (C1/C2 level).
- 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
- Proven experience developing yearly marketing plans and budget planning.
- Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.
- Proven ability to create compelling B2B content.
- Experience planning and executing successful online and offline B2B events.
- Prior experience building or executing formal Account-Based Marketing programs.
- A proactive entrepreneurial spirit, and an appetite for continual learning.
Benefits
- Competitive salary and a professional development budget.
- Remote work, and paid time off available from your first month.
- Private health insurance provided.
- Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.
- Dedicated lunch and internet allowances.
- A truly global team.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationlead generationcontent creationbudget planningAccount-Based Marketingevent planningcampaign executionperformance analysiscollateral creation
Soft skills
collaborationentrepreneurial spiritproactive attitudecommunicationwritingeditinganalytical thinkingcreativitystrategic planningcontinuous learning