Cambium Learning Group

Performance Marketing

• Help build and execute on the account-based experience (ABX) strategy
• Gather insights from sales, customer success, internal data sources, and external research
• Partner with marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
• Participate in the editorial calendar process to surface needs for future content
• Develop unique messaging for programs
• Complete strategy briefs for programs and lead program kick-off conversations
• Conceptualize, draft, and build email drip and nurture programs
• Assist with advertising program development
• Partner with Events team to advise on district nuances
• Act as the primary marketing contact for sales and customer success teams
• Partner with Revenue Operations and Data & Analytics to establish KPIs and measure program success

Demand Generation Specialist, Account-Based Marketing

Marketing

• Design and execute targeted nurture and trial engagement campaigns that accelerate prospect movement through evaluation, shortening sales cycles and increasing trial conversion rates
• Own the end-to-end marketing customer journey from onboarding through expansion and renewal, orchestrating coordinated touchpoints across Customer Success, Product Marketing, and Regional Marketing, to develop and align the overall customer experience
• Optimize retention and maximize lifetime value by identifying at-risk segments and designing proactive engagement interventions in coordination with Customer Success support efforts
• Develop multi-persona communication strategies that reflect the distinct decision-making and usage patterns of teachers, administrators, and district leaders—ensuring every lifecycle touchpoint resonates with its intended audience
• Design and execute omni-channel lifecycle campaigns (email, paid media, in-app, direct mail) with persona-specific messaging that addresses distinct priorities of teachers, administrators, and IT stakeholders; develop and optimize automated nurture flows using marketing automation platforms
• Establish and own comprehensive lifecycle dashboards that track feature activation, engagement velocity, time-to-value, expansion revenue, renewal rates, and NRR; identify patterns in customer success, at-risk segments, and expansion opportunities
• Lead strategy sessions and ongoing alignment with Product, Product Marketing, Customer Success, Regional Marketing, and Sales to ensure lifecycle initiatives support business goals and create seamless customer experiences.
• Write and design engaging content for email and in-app channels, maintaining brand voice and consistency.

Demand Generation Specialist, Account-Based Marketing

Senior Lifecycle Marketing Specialist