CALSTART

Marketing

• Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
• Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
• Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
• Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
• Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
• Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.

Senior Marketing Manager