CALSTART

Senior Marketing Manager

CALSTART

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $95,000 - $113,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
  • Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
  • Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
  • Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
  • Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
  • Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.

Requirements

  • ​​8+ years of professional marketing experience in B2B marketing
  • Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.
  • Self-starter with a creative mindset to develop innovative marketing solutions for business challenges.
  • Strategic thinker who looks for inspiration everywhere, identifying opportunities, market trends and innovative solutions to problems.
  • Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.
  • Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.
  • Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.
  • Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.
  • Genuine interest in sustainability and clean transportation solutions.