Director, Segment Marketing
Fidelity Investments
Salary
💰 $95,000 - $113,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
- Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
- Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
- Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
- Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
- Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.
Requirements
- 8+ years of professional marketing experience in B2B marketing
- Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.
- Self-starter with a creative mindset to develop innovative marketing solutions for business challenges.
- Strategic thinker who looks for inspiration everywhere, identifying opportunities, market trends and innovative solutions to problems.
- Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.
- Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.
- Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.
- Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.
- Genuine interest in sustainability and clean transportation solutions.
