CALPAK

Senior Performance Marketing Coordinator

CALPAK

full-time

Posted on:

Location Type: Hybrid

Location: Gardena • California • United States

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Job Level

Senior

About the role

  • **Responsibilities:**
  • - Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
  • - Own internal creative briefs to freelancers and support creative refresh planning
  • - Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
  • - Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
  • - Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
  • - Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
  • - Manage monthly invoice input and reconciliation
  • - Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
  • - Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
  • - Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
  • - Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
  • - Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Requirements

  • **Qualifications:**
  • - 3-5 years of relevant paid marketing marketing experience
  • - 2+ years of hands-on experience managing Meta and/or Google
  • - Bachelor’s Degree in marketing or related field or equivalent experience
  • - Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
  • - Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
  • - Ability to transform creative and campaign data into actionable insights
  • - Expertise in creative from conception to analytic results that can help drive ad performance
  • - Strong understanding and application of conversion tracking and pixel management
  • - Proficiency in Excel/Google Sheets & data analytics platforms
  • - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
  • - Comfortable with ambiguity and takes initiative to lead projects
  • - Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
  • - Proven success in working cross-functionally with all levels and effectively communicating/presenting
  • - Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
  • - A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
  • - DTC / in-house, and/or fashion and apparel experience is a plus
  • - Must be able to commute to CALPAK HQ in Gardena, CA
Benefits
  • **Why CALPAK: Benefits & Perks:**
  • - Annual bonus plan
  • - Medical, Dental & Vision insurance
  • - 401K w/ company matching
  • - Life insurance & Disability coverage
  • - Accrued paid time off & floating holidays
  • - Monthly wellness credits
  • - Dog friendly office
  • - Employee discount
  • - Benefits and incentive compensation may be subject to other requirements and conditions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid marketingcampaign setupad setupUTM trackingperformance analysisaudience segmentationcreative optimizationA/B testingconversion trackingpixel management
Soft Skills
proactive problem solverstrong communicationdetail-orientedcollaborativeentrepreneurial spiritability to troubleshootcomfortable with ambiguityinitiativeteam-orientedpassionate about growth
Certifications
Bachelor’s Degree in marketingequivalent experience