CALPAK

Designer

• **Key Responsibilities:**
• **Design & Concept Development**
• - Assist in design and development of seasonal and evergreen product across handbags, SLGs, luggage, and packaging categories.
• - Help drive development of concept, color direction, material selection, silhouette, and hardware detailing with a distinct point of view.
• - Conduct in-depth trend research across multiple markets (premium, contemporary, vintage) to identify emerging trends in shape, function, materials, and construction.
• - Organize the research into physical and digital boards for presentation to leadership team
• - Translate the research into innovative, commercially viable product ideas across multiple approaches and price points
• **Technical Design & Execution**
• - Create detailed, production-ready sketches and tech packs in Adobe Illustrator, with a strong understanding of scale, proportion, and construction.
• - Develop and maintain comprehensive tech packs, ensuring accuracy and cohesion in specs, materials, and construction details.
• - Proactively identify and resolve design and construction challenges throughout development process
• **Product Development Partnership**
• - Own communication with cross-functional partners throughout the development lifecycle from concept through final production.
• - Partner closely with Product Development to manage sampling, including proto reviews, color and material management, and iteration tracking.
• - Ensure designs meet margin goals and production feasibility without compromising design integrity or performance.
• **Cross-Functional Collaboration**
• - Collaborate with Marketing, Digital, CX, Operations, and Sales to align product design with broader business strategy.
• **Presentation & Storytelling**
• - Create compelling design presentations and visual tools that clearly communicate concept, assortment strategy, and product details to internal stakeholders.
• **Process & Organization**
• - Manage multiple projects across overlapping timelines, ensuring deadlines and key milestones are met.
• - Maintain organized digital files, tech packs, and shared resources.
• - Bring structure and clarity to ambiguous or evolving business needs.
• - Provide any support as needed.

Designer – Handbags, Accessories & Luggage

Performance Marketing

• **Responsibilities:**
• - Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
• - Own internal creative briefs to freelancers and support creative refresh planning
• - Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
• - Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
• - Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
• - Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
• - Manage monthly invoice input and reconciliation
• - Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
• - Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
• - Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
• - Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
• - Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Designer – Handbags, Accessories & Luggage

Senior Performance Marketing Coordinator