CALPAK

Performance Marketing

• **Responsibilities:**
• - Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
• - Own internal creative briefs to freelancers and support creative refresh planning
• - Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
• - Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
• - Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
• - Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
• - Manage monthly invoice input and reconciliation
• - Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
• - Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
• - Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
• - Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
• - Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Senior Performance Marketing Coordinator