Calix

Field Marketing Director

Calix

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $144,000 - $294,400 per year

Job Level

Lead

About the role

  • Lead, mentor, and develop the Field Marketing team to deliver high-impact programs for Tier 1/2, MSP, and Regional BSP segments.
  • Own the vision and direction for field marketing, ensuring alignment with sales, product marketing, partner marketing, demand generation, and content teams.
  • Drive measurable pipeline growth through segment-specific campaigns and account-based marketing initiatives.
  • Collaborate and align closely with the partner marketing leader to ensure cohesive go-to-market strategies and messaging.
  • Provide market intelligence and recommendations on messaging, positioning, and competitive differentiation for each segment.
  • Champion the Calix brand and boost demand at segment-specific events and through digital marketing.
  • Audit and optimize Calix’s print and digital presence in publications relevant to target segments; propose new opportunities to reach key audiences.
  • Align with the enablement team to educate sales teams on effective messaging and positioning for each segment.
  • Develop content that differentiates Calix solutions and resonates with buyers’ needs and criteria.
  • Establish clear KPIs and reporting for campaign effectiveness, pipeline contribution, and ROI by segment.
  • Collaborate cross-functionally to drive projects to completion and ensure consistent, high-quality execution.
  • Support outbound marketing activities and represent Calix at industry events and tradeshows (travel up to 25%).

Requirements

  • Minimum 10 years’ experience in B2B marketing, preferably in a customer-facing field marketing role
  • Expertise in demand generation, account-based marketing, and field marketing
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred)
  • Proficiency in MS Office; experience with Salesforce preferred
  • Excellent speaking and storytelling skills for internal and external meetings/events
  • Willingness to travel domestically to industry events and tradeshows (up to 25%)
Benefits
  • As a part of the total compensation package, this role may be eligible for a bonus
  • For information on our benefits click here.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingfield marketingcampaign effectivenesspipeline contributionROI measurementcontent developmentmarket intelligencemessagingpositioning
Soft Skills
leadershipmentoringcollaborationcommunicationstorytellingorganizational skillscross-functional teamworkstrategic thinkingproblem-solvingpresentation skills
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA