Campaign Manager, Strategist
Calix
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $104,400 - $200,100 per year
About the role
- Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments.
- Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives.
- Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity.
- Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics.
- Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders.
- Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives.
- Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.
Requirements
- 10+ years of experience in B2B demand generation and business development leadership roles, preferably in technology or SaaS.
- Proven expertise in campaign design and execution, lead flow management, and account-based marketing strategies.
- Hands-on experience with 6sense, Adobe Marketo, Adobe Target, and Salesforce; ability to leverage these platforms for advanced targeting, automation, and reporting.
- Exceptional team-building skills with experience leading cross-functional teams.
- Strong analytical mindset and ability to translate data into actionable insights.
- Excellent communication and interpersonal skills; comfortable influencing at all levels.
Benefits
- Bonuses 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
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Hard Skills & Tools
demand generationcampaign designlead flow managementaccount-based marketingpredictive analyticsdata analysispipeline managementconversion rate optimizationROI tracking
Soft Skills
team-buildingcross-functional collaborationanalytical mindsetcommunicationinterpersonal skillsinfluencing