
Senior Director, Content Strategy
Calix
full-time
Posted on:
Location Type: Remote
Location: California • United States
Visit company websiteExplore more
Salary
💰 $217,400 - $347,300 per year
Job Level
About the role
- Define and own the content strategy aligned to corporate marketing priorities and business goals.
- Lead a team of content strategists, writers, and production specialists to deliver high-quality, persona-driven content across campaigns, newsletters, blogs, videos, and social platforms.
- Serve as managing editor for flagship programs such as The Leadership Beacon newsletter and thought leadership blogs.
- Partner with product marketing, demand generation, and external agencies to create integrated content plans that fuel the sales funnel.
- Oversee development of lead-generation assets (white papers, case studies, infographics, videos) and ensure SEO/AEO optimization for all digital content.
- Drive executive thought leadership initiatives, including blog contributions, media placements, and speaking opportunities.
- Establish and monitor KPIs for content performance; leverage analytics to optimize strategy and recommend next best actions.
- Manage external agency relationships and freelance talent to scale content production efficiently.
- Ensure brand consistency across all content and maintain editorial standards and style guides.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 10+ years of experience in content strategy, marketing communications, or editorial leadership, preferably in B2B technology.
- Proven ability to lead and inspire a team, manage complex projects, and deliver measurable business impact.
- Expertise in content marketing best practices, SEO/AEO, and digital publishing.
- Exceptional storytelling, writing, and editing skills.
- Strong collaboration skills with cross-functional teams and executive stakeholders.
Benefits
- As a part of the total compensation package, this role may be eligible for a bonus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOAEOcontent marketingdigital publishinglead-generation assetsanalyticseditorial standardsstyle guidesproject management
Soft skills
leadershipteam managementstorytellingwritingeditingcollaborationcommunicationinspirationstrategic thinkingproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Journalism