Califia Farms

Manager

• Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team
• Conduct necessary consumer and shopper research, including business issue identification and key questions
• Address complex business problems leveraging multiple data sources and tools
• Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary
• Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers
• Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Deliver analysis on new item introductions and performance analysis
• Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness
• Maintain regular internal and retailer specific scorecards and trackers
• Interact and collaborate with senior sales and marketing management peers

Category Development Manager