Category Development Manager

Califia Farms

Category Development Manager at Califia Farms responsible for consumer insights and strategies driving retail sales. Cultivating business relationships and delivering data-driven solutions to enhance performance in designated categories.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableauVBA

About the role

Key responsibilities & impact

Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team
Conduct necessary consumer and shopper research, including business issue identification and key questions
Address complex business problems leveraging multiple data sources and tools
Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary
Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers
Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
Deliver analysis on new item introductions and performance analysis
Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness
Maintain regular internal and retailer specific scorecards and trackers
Interact and collaborate with senior sales and marketing management peers

Requirements

What you’ll need

Bachelor's degree required
Minimum of 3-5 years in a Category Management/Analyst role
Minimum of 5 years in CPG industry
3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred
Proven analytical skills and ability to successfully integrate different streams of information into sound propositions
Understand tools and techniques to merchandise and market at retail
Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx)
Capable of building strong networks and working relationships by effectively influencing people that are cross-functional
Excellent verbal, written communication and presentation skills
Ability to work in an entrepreneurial, fast-paced and dynamic environment
Highly organized with the ability to manage multiple projects against deadlines

Benefits

Comp & perks

Eligible to enroll in Califia’s employee benefits program
Eligible to participate in the company’s bonus program which may be subject to change

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysistrend analysismerchandising effectivenessconsumer insightscompetitive insightspresentation skillsanalytical skillsSQLVBAAlteryx

Soft Skills

communication skillsorganizational skillsrelationship buildinginfluencing skillsentrepreneurial mindsetability to manage multiple projectscollaborationproblem-solvingadaptabilityattention to detail