Marketing Operations

•Own day-to-day Marketo operations, including building, launching, and managing campaigns (emails, landing pages, forms, nurture programs).
•Manage lead scoring models, segmentation, and automated workflows to improve engagement and conversion.
•Ensure data quality and hygiene across Marketo and Salesforce databases.
•Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline influence, and closed-won attribution.
•Monitor campaign performance in Marketo and Google Analytics; provide insights and optimization recommendations.
•Collaborate with internal marketing team and external agency to deliver campaigns aligned with the marketing calendar.
•Support process improvements, automation, and system integrations across the marketing tech stack.

CAI

Marketing Operations Specialist, Marketo