CAI

Marketing Operations Specialist, Marketo

CAI

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $75,000 - $90,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own day-to-day Marketo operations, including building, launching, and managing campaigns (emails, landing pages, forms, nurture programs).
  • Manage lead scoring models, segmentation, and automated workflows to improve engagement and conversion.
  • Ensure data quality and hygiene across Marketo and Salesforce databases.
  • Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline influence, and closed-won attribution.
  • Monitor campaign performance in Marketo and Google Analytics; provide insights and optimization recommendations.
  • Collaborate with internal marketing team and external agency to deliver campaigns aligned with the marketing calendar.
  • Support process improvements, automation, and system integrations across the marketing tech stack.

Requirements

  • 3-5 years of marketing operations experience, with hands-on Marketo expertise required.
  • Proven experience building and executing campaigns, workflows, lead scoring, and nurture streams in Marketo.
  • Familiarity with Salesforce, including reporting, dashboards, and database management.
  • Working knowledge of Google Analytics; LinkedIn Ads and Google Ads experience a plus.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Attention to detail and ability to thrive in a metrics-driven environment.
  • Experience collaborating with cross-functional teams and external agencies.
  • Marketo certification or equivalent advanced platform experience (preferred).
  • Strong project management and organizational skills (preferred).
  • Curiosity and initiative to identify opportunities for marketing performance improvement (preferred).
  • Excellent communication skills and a team-oriented mindset (preferred).