Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations Specialist, Marketo
CAI
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Mid-LevelSenior
About the role
- Own day-to-day Marketo operations, including building, launching, and managing campaigns (emails, landing pages, forms, nurture programs).
- Manage lead scoring models, segmentation, and automated workflows to improve engagement and conversion.
- Ensure data quality and hygiene across Marketo and Salesforce databases.
- Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline influence, and closed-won attribution.
- Monitor campaign performance in Marketo and Google Analytics; provide insights and optimization recommendations.
- Collaborate with internal marketing team and external agency to deliver campaigns aligned with the marketing calendar.
- Support process improvements, automation, and system integrations across the marketing tech stack.
Requirements
- 3-5 years of marketing operations experience, with hands-on Marketo expertise required.
- Proven experience building and executing campaigns, workflows, lead scoring, and nurture streams in Marketo.
- Familiarity with Salesforce, including reporting, dashboards, and database management.
- Working knowledge of Google Analytics; LinkedIn Ads and Google Ads experience a plus.
- Strong analytical skills with the ability to translate data into actionable insights.
- Attention to detail and ability to thrive in a metrics-driven environment.
- Experience collaborating with cross-functional teams and external agencies.
- Marketo certification or equivalent advanced platform experience (preferred).
- Strong project management and organizational skills (preferred).
- Curiosity and initiative to identify opportunities for marketing performance improvement (preferred).
- Excellent communication skills and a team-oriented mindset (preferred).
